Discover burnout prevention strategies for media buyers 2026 designed to help you maintain peak performance while managing the relentless pressure of account management and campaign optimization. Media buying has become increasingly demanding, with constant algorithm changes, client expectations, and performance metrics creating a perfect storm for exhaustion and cognitive fatigue. This guide outlines practical recovery methods including structured rest cycles, workload delegation frameworks, and mental resilience techniques that account executives and agency teams have successfully implemented. You'll learn how to recognize early warning signs of burnout, establish sustainable work rhythms that don't compromise ROAS, and build organizational systems that prevent the common pitfall of overextension.